Header & Intro
Hero Image
Add a header image
Heading
If you leave this blank we’ll use “About”
Subheading (optional)
You can use this section to add context, be a little quirky (if it fits your brand) or just leave it blank.
Your ‘Elevator Pitch’
If you already provided us with this, on your homepage, we can use the same paragraph.
Alternatively, you can write a slightly different version for your About page.
The Founder / Owner
Name
Photo
Position at Company
More info / blurb
Contact info
The Team
If you would like to show additional bios for other members of your team, please complete the following section
The Story
Act 1 – Beginning (The Challenge/Desire “Before”)
If you’re telling the CUSTOMER’S STORY…
Set the scene – who are they, what problem are they trying to solve / goal are they trying to achieve? Why does this matter to them and what is in their way?
If you’re telling YOUR STORY…
What inspired you to start your business / create these products / sell this service? What need did you see in the market and why did you care about it?
Act 2 – Middle (The Action / Journey Taken)
If you’re telling the CUSTOMER’S STORY…
This is the part where feel like turning back or giving up – they are trying to solve the problems introduced in Act 1 but it’s not working as well as they hoped – until they ‘meet you’ (or discover your product/service) and their life starts to change. Let us ‘see’ this struggle as well as what your customer learns or does once they start working with you.
If you’re telling YOUR STORY…
This is the part where you let us see what you built and what it took. Share your obstacles as well as your wins along the way – and give your readers an idea of what you had to do/learn/become to get where you are today.
Act 3 – End (The Transformation/Result “After”)
If you’re telling the CUSTOMER’S STORY…
By now, you are a key part of their story as the guide/saviour, but the customer is still the hero! You have helped them avoid failure / achieve success and now we want to see what looks like – and celebrate with them! (TIP: Never assume someone understands how much your business/product/service can change their lives – be sure to tell them!)
If you’re telling YOUR STORY…
Wrap up by describing where your business at is today or your vision for the future – and how this relates to your reader. Be sure to remind them of any takeaways you want them to remember:
Who do you serve?
What do you offer?
How does it help?
and
Why do you care?
Media and Downloads
If you have any extra photos, infographics, videos etc that could support your About page, please feel free to upload these too – and we will use what we can!